SBD/August 21, 2012/Marketing and Sponsorship

Corona Celebrating Football Season With Promotion Featuring ESPN's Jon Gruden

Gruden taking part in Corona's "Find Your Beach For The Game" promotion
Top-selling import beer brand Corona is celebrating the launch of the football season with a "Find Your Beach For The Game" promotion featuring ESPN "MNF" analyst Jon Gruden. A sweepstakes offering a trip to one of Gruden's top football destinations is offered. The contest can be entered via text message or a Facebook page, where webisodes will highlight Gruden’s top gameday beaches. Support includes POS and on-premise displays, along with radio and digital ads on sites including ESPN, Hulu, CBS Sports and Fox Sports. Corona has been a sponsor of "MNF" for the past two seasons, including having a logo on the "MNF" bus. A personal services contract with Gruden was added for this year’s campaign. Scout Sports & Entertainment negotiated the deal for Corona.
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