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SBD/August 21, 2012/Franchises
Filling The Void: Jaguars To Play Regular Season Games In London After Rams Back Out
Published August 21, 2012
SAVING FACE: USA TODAY’s Jarrett Bell writes, "This is a good move for one of the league's newest owners on several levels, including the goodwill points he has chalked up with Goodell for helping the NFL save face after the St. Louis Rams recently bailed out on the final two years of their commitment.” It also “fits the profile of Khan, a sharp and aggressive self-made billionaire eager to put his mark on his franchise.” If the Jaguars succeed on the field, “they'd be positioned for a double-bonus marketing windfall” (USA TODAY, 8/21). ESPN.com’s Paul Kuharsky wrote Khan will not have "a hard time selling his team’s American fan base on this idea.” Kuharsky suggested Khan should “start by telling fans this: A season ticket package is expensive. It just got smaller and less expensive for the next four seasons. Instead of a 10-game slate, you get nine. Nine is cheaper than 10. You can live without one. And that one is going to help us in the revenue department in a way that should make us a more stable franchise, assuring you at least nine” (ESPN.com, 8/20).