Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/August 21, 2012/Classified AdvertisementsPrint All
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Before the puck drops to start the 2012-13 NHL season, SportsBusiness Journal will outline the people and issues to watch in the new campaign. From league and team marketing plans, to coverage from media partners and activation by sponsors, how will the NHL’s stakeholders position the new season and build on some of the momentum generated in previous years? How will the league build stronger avidity among its passionate fan base and attract more casual fans along the way?
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