Dolphins Sell Out "Living Room" Areas Oilers Name Bob Nicholson CEO Wild Add Videoboards For Playoffs Russell Wilson Tops Player Sales List CBS Up Big For RBC Heritage Sean Bratches To Leave ESPN At End Of Year Executive Transactions NCAA, Defense Dept. Launch Concussion Study Keeneland Makes Chalet Available To Patrons Raptors GM Ujiri Fined For Expletive
SBD/August 20, 2012/Research and RatingsPrint All
NBC led all weekend sports telecasts with a 6.8 overnight Nielsen rating for its Colts-Steelers NFL preseason game last night, up 10% from a 6.2 for the comparable Chargers-Cowboys game last season. Meanwhile, Fox earned a 3.5 overnight for the Ravens-Lions preseason game on Friday night, up 25% from a 2.8 rating for the comparable Falcons-Jaguars game last year. ESPN finished with a 3.2 overnight for coverage of yesterday’s NASCAR Sprint Cup Series Pure Michigan 400, flat compared to the same race last year. Red Sox-Yankees was the featured MLB game this weekend, earning a 2.0 overnight during Fox’ Saturday window (72% of markets) and a 2.0 overnight for ESPN’s “Sunday Night Baseball” telecast last night.
The chart below lists overnight Nielsen ratings for weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NFL Preseason: Ravens-Lions8/17Fox8:00-11:30pm3.5 LLWS: Fairfield, Conn.-Kearney, Neb.8/18ABC3:00-5:30pm0.8 "College Football Preview Show"8/18CBS1:00-2:00pm0.5 "PGA Tour 2012: Playing With a Purpose"8/18CBS2:00-3:00pm0.4 PGA Tour: Wyndham Championship: Third Round8/18CBS3:00-6:00pm1.2 MLB: (regional)(Red Sox-Yankees, 72%)8/18Fox4:00-7:15pm2.0 Dew Tour Pantech Beach Championships8/18NBC1:00-3:00pm0.5 AMA Motocross8/18NBC3:00-4:00pm0.4 Golf: U.S. Amateur Championship: Third Round8/18NBC4:00-6:00pm0.4 LLWS: Goodlettsville, Tenn.-Petaluma, Calif.8/19ABC2:00-4:45pm1.4 ATP World Tour: Western & Southern Open Final:
Federer d. Djokovic8/19CBS12:30-3:00pm0.9
PGA Tour: Wyndham Championship:
Final Round (rained out)8/19CBS3:00-6:00pm1.1
Dew Tour Pantech Beach Championships8/19NBC2:00-4:00pm0.4 Golf: U.S. Amateur Championship: Final Round8/19NBC4:00-6:00pm0.8 NFL Preseason: Colts-Steelers8/19NBC8:15-11:00pm6.8