SBD/August 20, 2012/Research and RatingsPrint All
NBC led all weekend sports telecasts with a 6.8 overnight Nielsen rating for its Colts-Steelers NFL preseason game last night, up 10% from a 6.2 for the comparable Chargers-Cowboys game last season. Meanwhile, Fox earned a 3.5 overnight for the Ravens-Lions preseason game on Friday night, up 25% from a 2.8 rating for the comparable Falcons-Jaguars game last year. ESPN finished with a 3.2 overnight for coverage of yesterday’s NASCAR Sprint Cup Series Pure Michigan 400, flat compared to the same race last year. Red Sox-Yankees was the featured MLB game this weekend, earning a 2.0 overnight during Fox’ Saturday window (72% of markets) and a 2.0 overnight for ESPN’s “Sunday Night Baseball” telecast last night.
The chart below lists overnight Nielsen ratings for weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NFL Preseason: Ravens-Lions8/17Fox8:00-11:30pm3.5 LLWS: Fairfield, Conn.-Kearney, Neb.8/18ABC3:00-5:30pm0.8 "College Football Preview Show"8/18CBS1:00-2:00pm0.5 "PGA Tour 2012: Playing With a Purpose"8/18CBS2:00-3:00pm0.4 PGA Tour: Wyndham Championship: Third Round8/18CBS3:00-6:00pm1.2 MLB: (regional)(Red Sox-Yankees, 72%)8/18Fox4:00-7:15pm2.0 Dew Tour Pantech Beach Championships8/18NBC1:00-3:00pm0.5 AMA Motocross8/18NBC3:00-4:00pm0.4 Golf: U.S. Amateur Championship: Third Round8/18NBC4:00-6:00pm0.4 LLWS: Goodlettsville, Tenn.-Petaluma, Calif.8/19ABC2:00-4:45pm1.4 ATP World Tour: Western & Southern Open Final:
Federer d. Djokovic8/19CBS12:30-3:00pm0.9
PGA Tour: Wyndham Championship:
Final Round (rained out)8/19CBS3:00-6:00pm1.1
Dew Tour Pantech Beach Championships8/19NBC2:00-4:00pm0.4 Golf: U.S. Amateur Championship: Final Round8/19NBC4:00-6:00pm0.8 NFL Preseason: Colts-Steelers8/19NBC8:15-11:00pm6.8