Dillon's Wreck Into Catchfence Mars Coke Zero 400 Longtime Chiefs Exec Jack Steadman Dead MLB Cardinals Fire Scouting Dir Chris Correa Fans Show Support For World Cup-Winning U.S. Team Fans Give High Marks To New Daytona Rising NASCAR To Stop Holding Banquets At Trump Doral World Cup's Overnight Rating Tops '99 Final Carli Lloyd Demand Spikes After WC Final Classified Advertisements Executive Transactions
SBD/August 20, 2012/Research and RatingsPrint All
NBC led all weekend sports telecasts with a 6.8 overnight Nielsen rating for its Colts-Steelers NFL preseason game last night, up 10% from a 6.2 for the comparable Chargers-Cowboys game last season. Meanwhile, Fox earned a 3.5 overnight for the Ravens-Lions preseason game on Friday night, up 25% from a 2.8 rating for the comparable Falcons-Jaguars game last year. ESPN finished with a 3.2 overnight for coverage of yesterday’s NASCAR Sprint Cup Series Pure Michigan 400, flat compared to the same race last year. Red Sox-Yankees was the featured MLB game this weekend, earning a 2.0 overnight during Fox’ Saturday window (72% of markets) and a 2.0 overnight for ESPN’s “Sunday Night Baseball” telecast last night.
The chart below lists overnight Nielsen ratings for weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NFL Preseason: Ravens-Lions8/17Fox8:00-11:30pm3.5 LLWS: Fairfield, Conn.-Kearney, Neb.8/18ABC3:00-5:30pm0.8 "College Football Preview Show"8/18CBS1:00-2:00pm0.5 "PGA Tour 2012: Playing With a Purpose"8/18CBS2:00-3:00pm0.4 PGA Tour: Wyndham Championship: Third Round8/18CBS3:00-6:00pm1.2 MLB: (regional)(Red Sox-Yankees, 72%)8/18Fox4:00-7:15pm2.0 Dew Tour Pantech Beach Championships8/18NBC1:00-3:00pm0.5 AMA Motocross8/18NBC3:00-4:00pm0.4 Golf: U.S. Amateur Championship: Third Round8/18NBC4:00-6:00pm0.4 LLWS: Goodlettsville, Tenn.-Petaluma, Calif.8/19ABC2:00-4:45pm1.4 ATP World Tour: Western & Southern Open Final:
Federer d. Djokovic8/19CBS12:30-3:00pm0.9
PGA Tour: Wyndham Championship:
Final Round (rained out)8/19CBS3:00-6:00pm1.1
Dew Tour Pantech Beach Championships8/19NBC2:00-4:00pm0.4 Golf: U.S. Amateur Championship: Final Round8/19NBC4:00-6:00pm0.8 NFL Preseason: Colts-Steelers8/19NBC8:15-11:00pm6.8