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SBD/August 20, 2012/Marketing and Sponsorship
Sugar Mama: Sharapova Expands Brand With Luxury Candy Line Launch
Published August 20, 2012
I WANT CANDY: Sharapova appeared on "CBS This Morning" today to promote the brand's launch, and CBS' Jeff Glor said, “A lot of people might ask why is an athlete promoting sugar.” Sharapova said, “I feel like everyone needs a treat and everyone loves candy around the world.” Sharapova said she has been part of "so many great partnerships" throughout her career, but she "wanted to start something that was my own." She said, "I love candy, I love gummies and when the name Sugarpova came about, I thought this was something I really wanted to own.” Meanwhile, CBS’ Gayle King noted Sharapova has ranked No. 1 on Forbes' list of highest-paid female athletes eight years in a row and asked, “When you hear the numbers about your career, what do you think?” Sharapova: “It’s funny when people mention the money because I always ask, ‘How does anyone have access to your bank account? Who knows and who actually believes all this stuff?’” (“CBS This Morning,” CBS, 8/20).