Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/August 20, 2012/Marketing and Sponsorship
Successful Run As Olympic Basketball Coach Boosts Krzyzewski's National Profile
Published August 20, 2012
COMMERCIAL SCENE: In Ft. Lauderdale, Ira Winderman noted Heat coach Erik Spoelstra taped a commercial for Smart Infinity, “a telecommunications company in the Philippines, his ancestral homeland.” He taped the spot “during his recent trip” to the country (SUN-SENTINEL.com, 8/19).