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NBA Inks Deal With Ticketmaster Consolidating Primary, Secondary Ticket Sales For All Teams
Published August 20, 2012
EFFECTIVENESS DEPENDS ON TEAMS: ESPN.com's Darren Rovell notes whether the site "will be effective will depend on how the teams respond." Each team "can determine how much it wants to charge the seller to list the tickets and the buyer to buy them." It also is not clear if some teams "will institute a price floor that will restrict how low a ticket can be sold for." The NBA likely would not go for the deal "if it didn't think that it can offer a lower aggregate fee than sites like StubHub, which has higher acquisition costs due to the higher price it has paid for marketing" (ESPN.com, 8/20).