SBD/August 20, 2012/Franchises

SS&E Using Spurs As Example For Its Other Franchises To Find Success

Spurs remain SS&E's centerpiece, while Silver Stars and Rampage are now profitable
Roughly 10 years after its creation, Spurs Sports & Entertainment "has finally seen its operations across the board begin to match the success of its famous flagship franchise," according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. SS&E President of Sports Franchises and Spurs GM R.C. Buford said, “I think the values of the organization are consistent throughout. Where you have values driving your decisions, then your performance -- if you’re consistent to your values -- should follow a similar path to consistency.” While the Spurs remain the "unquestioned centerpiece, the team's peripheral interests have reached a crossroads of longevity and triumph." The WNBA Silver Stars and AHL Rampage have "evolved into what officials say are profitable franchises, including marked upswings in attendance and the standings." SS&E President of Business Operations Rick Pych said, "We talk about what has happened with the Spurs team as an example and a model all the time. We consider all of our business activities a team sport, and it’s the whole of the team that’s more important than any individual of the team.” Rampage Dir of Hockey Business Ryan Snider said, “We’re not competitive. The Rampage is its own business unit, but I am just as vested in seeing the Silver Stars succeed as I am seeing the Rampage succeed. I think we all feel that way. We want to help each other out.” Oliver noted the "evidence can be seen at most events at the AT&T Center." At each Spurs game, "concerts, Rampage and Silver Stars contests and other attractions are routinely pitched, an evolution of proactive partnership that until recently wasn’t in place" (, 8/17).
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