SBD/August 20, 2012/Colleges

Univ. Of Oklahoma Signs Integrated Ticketing Deal With StubHub, Paciolan

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StubHub and Paciolan have signed their third collegiate pact in two weeks, inking the Univ. of Oklahoma to an integrated ticketing deal. Further extending the companies' two-year-old alliance, the OU deal will offer a combined ticket product allowing for last-minute resales using electronic ticket barcode transfers. StubHub also will gain designation as the official fan-to-fan ticket marketplace of OU athletics, and a variety of marketing assets including signage at Oklahoma Memorial Stadium and the Lloyd Noble Center. Financial terms were not disclosed, and the deal joins others signed earlier this month with the Univ. of Maryland and the Univ. of Pittsburgh. Aiding the partnership was Learfield Sports, which manages the multimedia rights for Oklahoma. StubHub and Paciolan now have 16 college partners offering full primary and secondary ticket integration.
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