SBD/August 17, 2012/People and Pop Culture

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  • Sarah Robb O'Hagan Leaving Gatorade To Become Equinox President

    Robb O'Hagan oversaw Gatorade's introduction of gels and protein drinks

    PepsiCo on Thursday announced that Gatorade President SARAH ROBB O'HAGAN is leaving the company, the "latest executive movement in PepsiCo's Americas drink division, its largest business," according to Paul Ziobro of MARKETWATCH. O'Hagan, who has served as President since early '11 after holding the title PepsiCo Global CMO of Sports Nutrition for two-plus years, is leaving to become President of fitness chain Equinox. Concurrent with O'Hagan's departure, PepsiCo is naming DEBRA CREW President of Americas Beverages, a division that encompasses Gatorade. O’Hagan has been “credited with turning around the sports drink's sales in recent years by focusing marketing toward teen athletes." She centered marketing of the brand “toward high-school athletes, trying to recapture a demographic that had gravitated away from Gatorade.” O'Hagan also “expanded Gatorade beyond drinks to include items like gels to consume before a workout and protein drinks to have afterward.” Crew will bring “a deeper experience in the packaged-foods space to Gatorade than Ms. O'Hagan, who came to Gatorade from athletic-goods giant Nike” (MARKETWATCH.com, 8/16). Equinox on Thursday in a release said O’Hagan “will lead an aggressive domestic expansion strategy to maximize the continued success of the growing company, including its family of brands" (CHICAGOBUSINESS.com, 8/16). O’Hagan earlier this year was named a SportsBusiness Journal "Forty Under 40" HOFer (THE DAILY).

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  • Executive Transactions

    EPL club Manchester City named former La Liga club FC Barcelona VP FERRAN SORIANO CEO, replacing GARRY COOK. Soriano will begin Sept. 1. Man City had enlisted corporate headhunter Odgers to find Cook's replacement for the US$3.14M per year position. Soriano is a "highly respected and well-connected figure in football's corridors of power," having served on FC Barcelona's board from '03-08. He also represented FC Barcelona "on UEFA's European Club Forum and served on the competitions committee of the Champions League" (LONDON TIMES, 8/17).

    EXECS: Univision Communications named KEITH TURNER President of Advertising Sales & Marketing effective Sept. 4. Turner was most recently Senior VP/Media Sales & Sponsorship at the NFL and replaced DAVID LAWENDA, who stepped down. He will be based in N.Y. and will report to Univision President & CEO RANDY FALCO (Univision)....Arizona State Univ. promoted Senior Associate AD/Communications ROCKY HARRIS to Senior Associate AD/External Relations (ASU)....The Cavaliers named KOBY ALTMAN Pro Personnel Manager. Altman comes from Columbia Univ., where he served as an assistant coach (CLEVELAND.com, 8/15)....Fox Networks Group President DAVID HASLINGDEN announced he is leaving the company (LATIMES.com, 8/15)....The AFL New Orleans VooDoo named GARY GUSSMAN interim GM (NOLA.com, 8/15)....The USFL named former NFLer LINCOLN KENNEDY to its board of advisors (USFL)....Lakeland College named Pro Football HOFer KELLEN WINSLOW AD. Winslow will begin Sept. 10 (MILWAUKEE JOURNAL SENTINEL, 8/16)....Sarah Lawrence College named KRISTIN MAILE AD (Sarah Lawrence)....Boston-based athletic retailer City Sports CEO JEFF CONNOR has resigned from his position "after more than two decades with the company." CFO JIM KESSLER has been named interim CEO (BOSTON HERALD, 8/16). PETER FLEMING has been named Associate Academy Dir at the John McEnroe Tennis Academy (THE DAILY).

    Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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  • Names In The News

    An arbitration filing with the NFLPA states a "suspended employee of Rosenhaus Sports is alleging that the prominent agency owes him more than $1 million in commissions and compensatory damages." Rosenhaus Sports VP DANNY MARTOE "accuses brothers DREW and JASON ROSENHAUS of breach of contract and fraud." Martoe has worked with the agency since '05 but "is currently on administrative leave with pay" (SPORTS.YAHOO.com, 8/16).

    STATE COLLEGE: Former NHLPA Exec Dir PAUL KELLY “is representing” the family of late Penn State football coach JOE PATERNO and some members of Penn State’s Board of Trustees in the case that has emerged from the child sex abuse scandal cover-up at the school. Kelly said, “I’ve never shied away from cases like this. As someone who practices white-collar and sports law and has been involved in NCAA matters, I welcome the opportunity” (GLOBE & MAIL, 8/17).

    AROUND THE NFL: Saints QB DREW BREES on Thursday announced on Twitter the birth of his third son, whom he and his wife BRITTANY named CALLEN CHRISTIAN BREES (NOLA.com, 8/16)....Steelers LB LAMARR WOODLEY has "cut a check for $60,000 to Saginaw Public Schools so kids don't have to pay to play athletics." Saginaw students were "charged $75 a year to participate in sports, and that didn't sit well with Woodley" (DETROIT NEWS, 8/16)....Patriots QB TOM BRADY appears with a Doberman on the cover of fashion magazine V Man with the headline "Tom Brady: America's Alpha Dog" (BOSTON HERALD, 8/17)....MARIAH CAREY and NO DOUBT will be the openers for the NFL '12 kickoff game on Sept. 6. They will perform live from Rockefeller Plaza before the Giants-Cowboys game at MetLife Stadium (AP, 8/16)....Bears LB BRIAN URLACHER and actress JENNY MCCARTHY "have called it quits." McCarthy said, "Brian and I have decided to turn our romance into an amazing friendship" (PEOPLE.com, 8/16).

    NAMES: Lakers G KOBE BRYANT on Thursday "received a warm reception" upon arriving at an event in China's Hubei province a part of his yearly Nike tour. This is the "seventh summer in a row that Bryant has visited China" (LATIMES.com, 8/16)....The movie "EXPENDABLES 2" premiered Wednesday in Hollywood and an after-party, held at Drai's Nightclub atop the W Hotel, was attended by U.S. Gold Medal-winning Olympians RYAN LOCHTE, DESTINEE HOOKER, JESSICA STEFFENS and BRENDA VILLA (HOLLYWOODREPORTER.com, 8/16)....The annual Astros Wives' Black Ties and Baseball Caps gala to benefit the Houston Area Women's Center was held Thursday night at Minute Maid Park (CHRON.com, 8/16).

    IN MEMORY: OWSLEY BROWN FRAZIER, the great-grandson of Brown-Forman Corp Founder GEORGE GARVIN BROWN, died Thursday. Both the Univ. of Louisville and Bellarmine Univ. have athletic facilities named after Frazier, who used his fortune “to promote causes such as education, health care and athletics.” Frazier in December announced a $25M gift to UL, “the single biggest pledge” in the school’s history (Louisville COURIER-JOURNAL, 8/17).

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