SBD/August 17, 2012/Media

Final Ratings: PGA Championship Up From Previous Head-To-Head Olympic Competition

CBS finished with a 3.4 rating and 4.9 million viewers for the final round of the PGA Championship last Sunday afternoon, which saw Rory McIlroy’s victory go head-to-head with the final day of London Games competition. Those figures are down from a 4.1 rating and 6.1 million viewers for Keegan Bradley’s win last year. Compared to '08 final round, which aired up against the Beijing Games, the final this year was up from a 2.8 rating and 4.0 million viewers (Austin Karp, THE DAILY).

AROUND THE BELTWAY: In DC, Dan Steinberg noted MASN, MASN2 and over-the-air station WDCW-CW are combining to average a 2.4 local rating for Nationals games through Aug. 7, up 62.2% over last year’s numbers at the same point. The gains mark “the biggest increase in baseball.” The Nationals are “averaging as many households in the DC market as the Caps and Wizards did last season combined.” Through the same period, Orioles games on MASN, MASN2 and over-the-air station WJZ-CBS are averaging a 4.3 rating in Baltimore, up 36.4% (WASHINGTONPOST.com, 8/15)….Meanwhile, Comcast SportsNet Mid-Atlantic earned a 9.15 local rating in DC for the Redskins-Bills preseason game on Aug. 9, marking the highest-rated program in the net’s history. The telecast, which featured the debut of Redskins Q Robert Griffin III, peaked at a 10.75 rating during the first quarter. The net’s previous high was an 8.1 rating for the '10 Capitals-Canadiens NHL Eastern Conference Quarterfinal Game Seven (CSN Mid-Atlantic).

NOTES: Monday night’s Cowboys-Raiders game earned a 5.1 local rating on ESPN in Dallas-Ft. Worth and a 12.0 rating on KTVT-CBS. The Rangers-Yankees game on the same night earned a 4.3 local rating on FS Southwest (DALLASNEWS.com, 8/14)….The Charlotte market ranked last among all U.S. markets for NBC’s primetime Olympic telecasts with an average of 159,000 homes. By comparison, NFL Panthers telecasts averaged 268,000 homes during the ’11 season (BIZJOURNALS.com, 8/16).

The charts below lists final Nielsen ratings from recent sports

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
London Olympics (Closing Ceremony)
8/12
NBC
8:30-10:58pm
17.0
31,011
London Olympics (primetime)
8/10
NBC
9:00-11:14pm
13.2
22,494
London Olympics (primetime)
8/11
NBC
9:00-11:25pm
12.6
21,792
PGA Championship: Final Round
8/12
CBS
2:00-7:00pm
3.4
4,884
PGA Championship: Third Round*
8/11
CBS
2:00-7:00pm
2.0
2,801
NASCAR Nationwide Series:
Zippo 200 at The Glen
8/11
ABC
2:30-5:00pm
1.2
1,723
The Alt Games: College Action
Sports Championship
8/12
CBS
1:00-2:00pm
0.4
n/a
Liga MX: CD Guadalajara-Monarcas
8/12
Telem.
6:55-9:08pm
0.3
610
TD Ameritrade College
Home Run Derby (repeat)
8/11
CBS
1:00-2:00pm
0.3
n/a
 

NOTES: * = Coverage on Saturday from 2:30-5:00pm was live. Coverage was rained out during the rest of the telecast.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup:
Finger Lakes 355 (Watkins Glen)
8/12
ESPN
1:00-4:00pm
2.8
4,473
NFL Preseason: Packers-Chargers
8/9
ESPN
8:00-11:13pm
2.1
3,386
London Olympics
8/9
NBCSN
12:00-8:00pm
1.5
2,244
London Olympics
8/6
NBCSN
12:00-8:00pm
1.4
2,155
"NASCAR Countdown"
8/12
ESPN
12:00-1:00pm
0.9
1,399
PGA Championship: Second Round
8/10
TNT
1:00-8:00pm
1.0
1,389
London Olympics
8/8
NBCSN
12:00-8:00pm
0.9
1,381
London Olympics
8/10
NBCSN
12:00-8:00pm
0.9
1,313
"Monday Night Countdown"
8/9
ESPN
7:00-8:00pm
0.8
1,264
PGA Championship:
Final Round (early)
8/12
TNT
11:00am-2:00pm
1.0
1,261

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