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Marketing and Sponsorship

MLS Sounders Hire CAA Sports To Explore Jersey Opportunities, As Xbox Deal Could End

MLS Sounders FC has been one of the league's most successful franchises since it began play in '09, and now it could be in the market for a new jersey sponsorship. The team has retained CAA Sports to explore opportunities because its jersey deal with Xbox could end after the ‘13 MLS season. Sounders FC signed a five-year deal with Xbox in ‘08 that has been valued at $4M per season. The franchise has consistently led MLS in virtually every business metric, including attendance with an average of 41,480 fans this season, local TV ratings, merchandise sales and website page views. CAA Sports had worked with Sounders FC Majority Owner Joe Roth when he acquired the team, and has other soccer business, including the handling of commercial sales in representing EPL club Chelsea and La Liga club FC Barcelona, while it also operates the Herbalife World Football Challenge, the summer tour of international friendlies in North America.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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