LPGA Lands Sponsor For Int'l Crown Trio Of Golfers Launching Craft Beer Adidas Mulling Reebok Sale Adidas To Open Blazers Shop At Moda Center LeBron Pitches Products From Rivals Samsung, Apple Ortiz, Trout Among Those To Sign With Zepp Labs LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser
Upcoming Conferences and Events
SBD/August 16, 2012/Marketing and Sponsorship
Names & Faces: adidas Launches "Return Of D Rose" Campaign
Published August 16, 2012
CAUSE & EFFECT: ESPN.com's Darren Rovell noted after NFL free agent Chad Johnson was released by the Dolphins on Monday, his "difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster." Zico in a statement said, "In light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are." Rovell notes it "is not clear whether the company had the right to terminate Johnson with cause or is still paying him." Reebok Corporate Communications Manager Daniel Sarro said that he "was still under contract with the company" (ESPN.com, 8/15).
HE'S SO SMOOTH: In New Orleans, Nakia Hogan noted Smoothie King has announced a partnership with Saints TE Jimmy Graham "to bring products and promotions" to the region. Graham's likeness "will appear across multiple local channels including Smoothie King advertising, giveaways, retail items, merchandise and limited time offers" (NOLA.com, 8/15).