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SBD/August 16, 2012/Marketing and Sponsorship
Names & Faces: adidas Launches "Return Of D Rose" Campaign
Published August 16, 2012
CAUSE & EFFECT: ESPN.com's Darren Rovell noted after NFL free agent Chad Johnson was released by the Dolphins on Monday, his "difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster." Zico in a statement said, "In light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are." Rovell notes it "is not clear whether the company had the right to terminate Johnson with cause or is still paying him." Reebok Corporate Communications Manager Daniel Sarro said that he "was still under contract with the company" (ESPN.com, 8/15).
HE'S SO SMOOTH: In New Orleans, Nakia Hogan noted Smoothie King has announced a partnership with Saints TE Jimmy Graham "to bring products and promotions" to the region. Graham's likeness "will appear across multiple local channels including Smoothie King advertising, giveaways, retail items, merchandise and limited time offers" (NOLA.com, 8/15).