Menu
Marketing and Sponsorship

Vintage Expos Caps A Popular Fashion Item Among Young, Urban Canadians

The Expos’ vintage red, white and blue cap, with the tri-color “M” on the front, “has become an improbably popular fashion accessory for a younger, urban crowd” and the hats are “seen far more frequently on the streets of Montreal these days than when the star-crossed franchise actually existed,” according to Benjamin Shingler of the CP. The Expos cap has “been described over the years as a gang symbol in a number of North American cities -- including Los Angeles, Seattle, Wichita and, naturally, Montreal.” New Era Canada Sales Manager Ken Haqq said that the popularity of the logo “actually spiked three or four years ago when several hip hop artists, including the members of the popular American duo Outkast, started sporting the old cap.” Haqq said, “Our (Expos hats) were going from coast to coast.” The company said that Expos caps “are now the third-biggest sellers in Canada, behind only” the Blue Jays and the Yankees. Haqq said that in the past year Expos gear “has become even more popular in Quebec, while tapering off somewhat in the rest of Canada” (CP, 8/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/16/Marketing-and-Sponsorship/Expos.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/16/Marketing-and-Sponsorship/Expos.aspx

CLOSE