SBD/August 16, 2012/Marketing and Sponsorship

Vintage Expos Caps A Popular Fashion Item Among Young, Urban Canadians

Expos hats were made popular again when Outkast wore them three years ago
The Expos’ vintage red, white and blue cap, with the tri-color “M” on the front, “has become an improbably popular fashion accessory for a younger, urban crowd” and the hats are “seen far more frequently on the streets of Montreal these days than when the star-crossed franchise actually existed,” according to Benjamin Shingler of the CP. The Expos cap has “been described over the years as a gang symbol in a number of North American cities -- including Los Angeles, Seattle, Wichita and, naturally, Montreal.” New Era Canada Sales Manager Ken Haqq said that the popularity of the logo “actually spiked three or four years ago when several hip hop artists, including the members of the popular American duo Outkast, started sporting the old cap.” Haqq said, “Our (Expos hats) were going from coast to coast.” The company said that Expos caps “are now the third-biggest sellers in Canada, behind only” the Blue Jays and the Yankees. Haqq said that in the past year Expos gear “has become even more popular in Quebec, while tapering off somewhat in the rest of Canada” (CP, 8/15).
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