Published August 16, 2012
As sailing’s top event sets anchor in San Francisco, SportsBusiness Journal will put on its deck shoes to look at the key business components of the event. The America’s Cup provides a unique opportunity for high-end hospitality, so how will sponsors leverage the event and provide clients with a top-shelf experience? We also will look at the preparation San Francisco has made for the event and how the America’s Cup could bolster the city’s standing among sailing enthusiasts for years to come.
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