SBD/August 15, 2012/Research and Ratings

World Football Challenge Attendance Down Sharply From First Two Iterations

The nine matches of the Herbalife World Football Challenge averaged 37,609 fans per game this summer, down 10% from the event’s 14 matches last year and down 33% from the first iteration in ’09 (six games). The match featuring EPL club Chelsea and Seria A club AC Milan at Sun Life Stadium on July 28 was the most-attended match this year with 57,748 fans. The WFC had four matches draw over that mark last year.

TV: ESPN2 averaged 220,000 viewers for the five WFC matches it aired this year, down from the net's average of 419,000 viewers for the net's nine telecasts last year and 478,000 viewers in '09 (five telecasts). Fox Soccer also aired WFC matches for the first time this year, averaging 76,000 viewers. The MLS Sounders exhibition against Chelsea on July 18 was the most-viewed match this year with 385,000 viewers.

'12 HERBALIFE WORLD FOOTBALL CHALLENGE
GAME VENUE
ATTENDANCE
Sounders FC-Chelsea CenturyLink Field
53,309
Toronto FC-Liverpool Rogers Centre
33,087
Chelsea-Paris Saint-Germain Yankee Stadium
38,202
Chelsea-AC Milan Sun Life Stadium
57,748
DC United-Paris Saint-Germain RFK Stadium
13,176
Galaxy-Real Madrid The Home Depot Center
30,317
Real Madrid-Santos Laguna Sam Boyd Stadium
29,152
Real Madrid-AC Milan Yankee Stadium
49,474
Real Madrid-Celtic Lincoln Financial Field
34,018
AVERAGE
37,609
 
'11 HERBALIFE WORLD FOOTBALL CHALLENGE
GAME VENUE
ATTENDANCE
Manchester United-Revolution Gillette Stadium
51,523
Manchester City-Club America AT&T Park
11,250
Real Madrid-Galaxy L.A. Memorial Coliseum
56,211
Manchester City-Whitecaps Empire Field
24,074
Real Madrid-Chivas de Guadalajara Qualcomm Stadium
38,211
Manchester United-Fire Soldier Field
61,308
Sporting-Juventus BMO Field
10,028
Real Madrid-Union Lincoln Financial Field
57,305
Manchester City-Galaxy The Home Depot Center
24,897
Club America-Juventus Citi Field
20,859
Juventus-Chivas de Guadalajara Carter-Finley Stadium
16,124
FC Barcelona-Manchester United FedEx Field
81,807
FC Barcelona-Chivas de Guadalajara Sun Life Stadium
70,080
FC Barcelona-Club America Cowboys Stadium
60,807
AVERAGE
41,749
 
'09 WORLD FOOTBALL CHALLENGE
GAME VENUE
ATTENDANCE
Club America-Inter Milan Stanford Stadium
31,026
Chelsea-Inter Milan Rose Bowl
81,224
Club America-AC Milan Georgia Dome
53,600
Chelsea-AC Milan M&T Bank Stadium
71,203
Inter Milan-AC Milan Gillette Stadium
42,531
Chelsea-Club America Cowboy Stadium
57,229
AVERAGE
56,136

 

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