SBD/August 15, 2012/Research and Ratings

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  • World Football Challenge Attendance Down Sharply From First Two Iterations

    The nine matches of the Herbalife World Football Challenge averaged 37,609 fans per game this summer, down 10% from the event’s 14 matches last year and down 33% from the first iteration in ’09 (six games). The match featuring EPL club Chelsea and Seria A club AC Milan at Sun Life Stadium on July 28 was the most-attended match this year with 57,748 fans. The WFC had four matches draw over that mark last year.

    TV: ESPN2 averaged 220,000 viewers for the five WFC matches it aired this year, down from the net's average of 419,000 viewers for the net's nine telecasts last year and 478,000 viewers in '09 (five telecasts). Fox Soccer also aired WFC matches for the first time this year, averaging 76,000 viewers. The MLS Sounders exhibition against Chelsea on July 18 was the most-viewed match this year with 385,000 viewers.

    '12 HERBALIFE WORLD FOOTBALL CHALLENGE
    GAME VENUE
    ATTENDANCE
    Sounders FC-Chelsea CenturyLink Field
    53,309
    Toronto FC-Liverpool Rogers Centre
    33,087
    Chelsea-Paris Saint-Germain Yankee Stadium
    38,202
    Chelsea-AC Milan Sun Life Stadium
    57,748
    DC United-Paris Saint-Germain RFK Stadium
    13,176
    Galaxy-Real Madrid The Home Depot Center
    30,317
    Real Madrid-Santos Laguna Sam Boyd Stadium
    29,152
    Real Madrid-AC Milan Yankee Stadium
    49,474
    Real Madrid-Celtic Lincoln Financial Field
    34,018
    AVERAGE
    37,609
     
    '11 HERBALIFE WORLD FOOTBALL CHALLENGE
    GAME VENUE
    ATTENDANCE
    Manchester United-Revolution Gillette Stadium
    51,523
    Manchester City-Club America AT&T Park
    11,250
    Real Madrid-Galaxy L.A. Memorial Coliseum
    56,211
    Manchester City-Whitecaps Empire Field
    24,074
    Real Madrid-Chivas de Guadalajara Qualcomm Stadium
    38,211
    Manchester United-Fire Soldier Field
    61,308
    Sporting-Juventus BMO Field
    10,028
    Real Madrid-Union Lincoln Financial Field
    57,305
    Manchester City-Galaxy The Home Depot Center
    24,897
    Club America-Juventus Citi Field
    20,859
    Juventus-Chivas de Guadalajara Carter-Finley Stadium
    16,124
    FC Barcelona-Manchester United FedEx Field
    81,807
    FC Barcelona-Chivas de Guadalajara Sun Life Stadium
    70,080
    FC Barcelona-Club America Cowboys Stadium
    60,807
    AVERAGE
    41,749
     
    '09 WORLD FOOTBALL CHALLENGE
    GAME VENUE
    ATTENDANCE
    Club America-Inter Milan Stanford Stadium
    31,026
    Chelsea-Inter Milan Rose Bowl
    81,224
    Club America-AC Milan Georgia Dome
    53,600
    Chelsea-AC Milan M&T Bank Stadium
    71,203
    Inter Milan-AC Milan Gillette Stadium
    42,531
    Chelsea-Club America Cowboy Stadium
    57,229
    AVERAGE
    56,136

     

    Print | Tags: Research and Ratings, Soccer
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