SBD/August 15, 2012/Media

NBC Sees Record Video Streaming From London, Aided By Two Olympic Apps

NBC saw 159.3 million total video streams during the London Games, more than double the 75.5 million during the '08 Beijing Games. There were 64.4 million live video streams, up from 14.0 million four years ago. The majority (70%) of total video streams were on the web, compared to 30% via NBC’s two Olympic apps -- NBC Olympics Live Extra and NBC Olympics. Those two apps were downloaded more than 8 million times. Live video streams were also viewed more on the web compared to the apps (63% vs. 30%). In the Apple Store alone, the Live Extra app was the store’s most-downloaded event-specific app ever. Visitors to NBCOlympics.com also spent an average of 30 minutes per visit, up from 12.3 minutes during Beijing.

 

MOST-VIEWED LIVE OLYMPIC STREAMS ALL-TIME
DATE
SPORT EVENT
LIVE STREAMS
08/09/12
Soccer Women's final: U.S.-Japan (U.S. gold)
1,467,465
07/31/12
Gymnastics Women's Team finals (U.S. gold)
1,462,834
08/05/12
Track & Field Men's 100 meters (Usain Bolt gold)
1,288,941
08/02/12
Swimming Men's 200 meter IM (Michael Phelps gold)
1,192,812
08/02/12
Gymnastics Women's All-Around (Gabby Douglas gold)
1,096,319
07/30/12
Gymnastics Men's Team final
1,067,679
08/06/12
Soccer Women's semifinal: U.S.-Canada
1,047,733
07/31/12
Swimming Men's 4x200 meter freestyle relay (U.S. gold)
1,010,416
07/28/12
Swimming Men's 400 meter IM (Ryan Lochte gold)
891,819
07/29/12
Swimming Men's 4x100 meter freestyle relay (U.S. silver)
823,194
       

 

SOCIAL CALL: Data from social media research company Bluefin Labs showed that NBC's coverage of the Olympics were more "social" than Super Bowl XLVI, this year's Grammys, Oscars and Golden Globes and all seven games of the Cardinals-Rangers World Series combined. Over the 17 days of the Games, there were 83 million social comments in total, 36 million of which were driven by NBCU telecasts. During the Games, Olympics-rated Facebook pages saw a increase of 12.2 million fans. Data from Twitter also showed that there were more than 150 million Olympic-related tweets. Less than 0.5% of those tweets contained the hashtag #NBCFail. Meanwhile, data from research firm Insight Express showed that 48% of viewers engaged with social networking about the Olympics during an event, while 28% engaged before and 68% after an event took place. Most (40%) of users engaged via laptop, followed by desktop/PC (36%), mobile phone (27%), tablet (12%) and gaming console (2%) (NBC).

FOLLOW ME: The dominance of the U.S. in swimming and gymnastics during the first half of the London Games was evident with the large number of new Twitter followers for the most-recognized medal winners. Michael Phelps gained nearly 1 million Twitter followers over the two-week Olympic period, while Ryan Lochte chalked up more than 750,000. Missy Franklin was the big winner among female swimmers with more than a quarter million new followers for the 17-year-old. The success of the U.S. women’s gymnastics team led to each of the five gymnasts seeing more than 100,000 new followers, with all-around champion Gabby Douglas leading the way with nearly 600,000 new followers. On the int'l side, some of the biggest Twitter stories have come from athletes who did not earn medals. The controversy surrounding the harassment of British diver Tom Daley led to a large spike in supportive followers, and South African sprinter Oscar Pistorius also has added nearly 100,000 new followers after his historic appearance in the Games. Jamaican sprinter Usain Bolt added more than 500,000 new followers even before his victory Thursday in the 200 meters. Listed below are the Twitter followers for the official pages of notable U.S. Olympians on the day of the Opening Ceremony on July 27 through Aug. 9 (Ryan Baucom, THE DAILY).

 

ATHLETE
JULY 27
AUG. 9
FOLLOWERS ADDED
MEN'S SWIMMING/DIVING
Michael Phelps
292,207
1,227,843
935,636
Ryan Lochte
143,674
897,783
754,109
Nathan Adrian
13,124
118,173
105,049
Brendan Hansen
10,195
38,290
28,095
Conor Dwyer
8,439
42,410
33,971
Cullen Jones
19,419
45,182
25,763
Ricky Berens
12,336
37,622
25,286
Matt Grevers
23,242
39,107
15,865
Tyler Clary
6,180
21,860
15,680
WOMEN'S SWIMMING/DIVING
Missy Franklin
82,342
341,067
258,725
Rebecca Soni
18,109
69,167
51,058
Dana Vollmer
9,693
59,795
50,102
Allison Schmitt
3,577
49,397
45,820
Natalie Coughlin
58,644
88,399
29,755
Elizabeth Beisel
6,647
20,392
13,745
Jessica Hardy
15,229
26,281
11,052
MEN'S GYMNASTICS
Danell Leyva
13,703
66,076
52,373
WOMEN'S GYMNASTICS
Gabby Douglas
35,754
600,967
565,213
Jordyn Wieber
62,457
438,030
375,573
Aly Raisman
39,966
382,413
342,447
McKayla Maroney
35,612
322,674
287,062
Kyla Ross
25,690
183,912
158,222
MEN'S TRACK & FIELD
Tyson Gay
37,865
53,735
15,870
WOMEN'S TRACK & FIELD
Lolo Jones
182,855
287,350
104,495
Allyson Felix
51,869
85,298
33,429
Sanya Richards-Ross
29,830
58,735
28,905
Kellie Wells
7,395
28,361
20,966
Carmelita Jeter
8,924
21,232
12,308
WOMEN'S BEACH VOLLEYBALL
Misty May-Treanor
88,188
133,980
45,792
Kerri Walsh Jennings
83,668
110,088
26,420
INT'L ATHLETES OF NOTE
Tom Daley (Great Britain/diving)
344,632
1,170,866
826,234
Usain Bolt (Jamaica/track)
634,092
1,174,411
540,319
Jessica Ennis (Great Britain/track)
213,410
602,247
388,837
Bradley Wiggins (Great Britain/cycling)
296,782
510,299
213,517
Oscar Pistorius (South Africa/track)
54,822
125,193
70,371
Yohan Blake (Jamaica/track)
7,222
64,143
56,921
 

 

NOTES: Charts do not include Olympians who are more known for the professional teams and leagues in which they usually compete, such as NBA players and pro tennis players.
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