AFib Awareness Promoted At Chicago Chase Race USA Basketball Signs Three New Sponsors Brooks Sports Adds Concept Store At New HQ DirecTV Defiant On SportsNet LA Carriage Impasse Hyperice Seeing Success With Kickstarter Campaign NASCAR Teams Benefit From OrthoCarolina Show Tries To Buy Ad In Plain Dealer To Tease LeBron Rousey To Be Face Of UFC's First Outfitting Deal LeBron James' Popularity On The Rise Packers, Wisconsin Lottery Detail Scratch-Off Games
Upcoming Conferences and Events
SBD/August 15, 2012/Marketing and Sponsorship
DirecTV Enlists Mannings For Campaign Designed To Increase "Sunday Ticket" Base
Published August 15, 2012
WELCOME TO THE TEAM: Broncos VP/Corporate Partnerships Brady Kellogg said that the team has “signed agreements with two more companies that sponsor" Peyton Manning: DirecTV and Papa John’s Pizza. Kellogg said that the Broncos had “been in discussions with both companies before signing Manning.” Kellogg: “They were a part of ongoing business efforts, but Manning really helped” (SPORTSBUSINESS JOURNAL, 8/13 issue).