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SBD/August 15, 2012/Marketing and Sponsorship
DirecTV Enlists Mannings For Campaign Designed To Increase "Sunday Ticket" Base
Published August 15, 2012
WELCOME TO THE TEAM: Broncos VP/Corporate Partnerships Brady Kellogg said that the team has “signed agreements with two more companies that sponsor" Peyton Manning: DirecTV and Papa John’s Pizza. Kellogg said that the Broncos had “been in discussions with both companies before signing Manning.” Kellogg: “They were a part of ongoing business efforts, but Manning really helped” (SPORTSBUSINESS JOURNAL, 8/13 issue).