Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica Colorado AD Rick George Bullish On Pac-12 Net NBA Signs Marriott For International Games
SBD/August 15, 2012/Marketing and Sponsorship
DirecTV Enlists Mannings For Campaign Designed To Increase "Sunday Ticket" Base
Published August 15, 2012
WELCOME TO THE TEAM: Broncos VP/Corporate Partnerships Brady Kellogg said that the team has “signed agreements with two more companies that sponsor" Peyton Manning: DirecTV and Papa John’s Pizza. Kellogg said that the Broncos had “been in discussions with both companies before signing Manning.” Kellogg: “They were a part of ongoing business efforts, but Manning really helped” (SPORTSBUSINESS JOURNAL, 8/13 issue).