ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/August 15, 2012/Marketing and Sponsorship
David Beckham Set To Appear In Latest Set Of Ads For His Bodywear For H&M Line
Published August 15, 2012
PROMOTING THE PARALYMPICS: BRAND REPUBLIC's Matthew Chapman reported Beckham will appear in an ad for U.K.-based supermarket chain Sainsbury's debuting today "that will push its Paralympic Games sponsorship." The spot focuses on British Paralympic athletes "as they prepare for London 2012 and aims to highlight the dedication, determination and desire of the athletes" (BRANDREPUBLIC.com, 8/14).