Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/August 15, 2012/Marketing and Sponsorship
David Beckham Set To Appear In Latest Set Of Ads For His Bodywear For H&M Line
Published August 15, 2012
PROMOTING THE PARALYMPICS: BRAND REPUBLIC's Matthew Chapman reported Beckham will appear in an ad for U.K.-based supermarket chain Sainsbury's debuting today "that will push its Paralympic Games sponsorship." The spot focuses on British Paralympic athletes "as they prepare for London 2012 and aims to highlight the dedication, determination and desire of the athletes" (BRANDREPUBLIC.com, 8/14).