Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Companies Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/August 15, 2012/Marketing and Sponsorship
David Beckham Set To Appear In Latest Set Of Ads For His Bodywear For H&M Line
Published August 15, 2012
PROMOTING THE PARALYMPICS: BRAND REPUBLIC's Matthew Chapman reported Beckham will appear in an ad for U.K.-based supermarket chain Sainsbury's debuting today "that will push its Paralympic Games sponsorship." The spot focuses on British Paralympic athletes "as they prepare for London 2012 and aims to highlight the dedication, determination and desire of the athletes" (BRANDREPUBLIC.com, 8/14).