SBD/August 14, 2012/Olympics

Salt Lake City Is Top U.S. Market For Primetime Coverage For 7th Straight Olympics

Salt Lake City was the top-rated U.S. market for NBC’s primetime coverage during the London Games, marking the seventh straight Olympics the city has been at the top of the list. Salt Lake City averaged a 25.0 rating for London, up 8% from its average during the '08 Beijing Games. Denver tied Salt Lake City in ’08 for the lead among all markets, but finished ranked fourth for London. Denver’s 22.1 rating was down 4% from Beijing. K.C. ranked second for London with a 22.5 rating after not ranking in the top 10 for Beijing. Milwaukee, Norfolk, West Palm Beach and Richmond also made the top 10 after missing out four years ago. Two North Carolina markets -- Charlotte and Raleigh-Durham -- ranked last among all U.S. markets for London. The chart below lists local ratings over the 17 nights of NBC primetime Olympic coverage during the London Games (Austin Karp, THE DAILY).

U.S. LOCAL MARKET RATINGS FOR
NBC'S PRIMETIME OLYMPIC COVERAGE
RK
MARKET
RAT.
RK
MARKET
RAT.
1
Salt Lake City
25.0
26t
Knoxville
18.2
2
K.C.
22.5
26t
Tulsa
18.2
3
Milwaukee
22.3
31t
Cleveland-Akron
18.1
4
Denver
22.1
31t
Jacksonville
18.1
5
Columbus (OH)
21.9
33t
Seattle-Tacoma
17.9
6
Norfolk
21.2
33t
Louisville
17.9
7
Indianapolis
20.9
35
Orlando-Daytona Beach
17.8
8t
San Diego
20.8
36
Cincinnati
17.7
8t
West Palm Beach
20.8
37
Philadelphia
17.6
10
Richmond
20.6
38
Dallas-Ft. Worth
17.4
11
Albuquerque-Santa Fe
20.3
39t
Detroit
17.3
12
Portland (OR)
20.0
39t
San Antonio
17.3
13
Minneapolis-St. Paul
19.9
41
Memphis
17.2
14
Oklahoma City
19.8
42
Baltimore
17.1
15t
Atlanta
19.7
43
Pittsburgh
16.9
15t
Austin
19.7
44
Boston
16.8
17t
S.F.-Oakland-San Jose
19.6
45t
Houston
16.7
17t
DC
19.6
45t
Hartford-New Haven
16.7
17t
Sacramento
19.6
47t
Birmingham
16.6
20
Nashville
19.4
47t
Buffalo
16.6
21
Ft. Myers-Naples
19.4
49
Las Vegas
16.5
22
St. Louis
19.0
50
Greenville-Spartanburg
16.2
23
L.A.
18.8
51
Miami-Ft. Lauderdale
16.1
24
New Orleans
18.5
52t
Tampa-St. Petersburg
15.8
25
Greensboro
18.4
52t
Providence-New Bedford
15.8
26t
N.Y.
18.2
52t
Dayton
15.8
26t
Chicago
18.2
55
Raleigh-Durham
14.9
26t
Phoenix
18.2
56
Charlotte
13.9
           

MARKET WATCH: In Milwaukee, Bob Wolfley writes WTMJ-NBC had an “average rating of 22.3 or 202,394 households.” A total of 37% of TV sets "on at the time locally during those nights were tuned to the Olympics.” The “lowest-rated night here was Thursday, when the Olympics went up against” a Packers-Chargers preseason game on ESPN and WISN-ABC (MILWAUKEE JOURNAL SENTINEL, 8/14). In Houston, David Barron notes the market “traditionally has been a drag on NBC viewership, and the local market's average prime-time rating of 16.7 once again trailed the national average.” But the ratings were up 8% from a 15.4 rating in '08, and tied for 45th among the 56 major markets, "up from 54th four years ago.” KRPC-NBC GM Jerry Martin said that “viewership in prime time exceeded the station's pre-Olympics estimate to advertisers" by 5% and the late-night average “exceeded local estimates by 33 percent, and the overnight replay of the prime-time broadcast topped estimates by 38 percent” (HOUSTON CHRONICLE, 8/14). The DETROIT NEWS reports the Lions-Browns exhibition game Friday was “No.1 among Metro Detroit households with a 11.0 rating.” Meanwhile, the Olympics “received a 10.1 rating” and the Tigers-Rangers game “received a 10.4 rating.” The Lions game was the “No. 1 program among men ages 18-49 (7.0 rating) and men ages 25-54 (9.3 rating)” (DETROIT NEWS, 8/14).

Return to top

Related Topics:

Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug