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SBD/August 14, 2012/Olympics
Closing Ceremony Marks Canada's Most-Watched Summer Olympic Telecast Ever
Published August 14, 2012
ACROSS THE POND: The PA’s Anthony Barnes reported more than 50 million people "in the UK watched TV coverage of London 2012 -- equivalent to 90% of the population.” Figures show that 51.9 million people "watched at least 15 minutes of the BBC's Olympic broadcasts during the fortnight-long sporting contest, making it probably the country's biggest national TV event.” The Closing Ceremony “drew a peak audience of 26.3 million viewers on BBC1 and across BBC digital channels.” An average “of 23.2 million was watching the three hour-plus show … amounting to four-fifths of TV viewers” (PA, 8/13). The FINANCIAL TIMES’ Ben Fenton writes despite “sporadic criticism -- some viewers complained that interviewers were being too tough on defeated athletes, while others said the coverage was too jingoistic -- Roger Mosey, head of the BBC’s Olympics output, said the public service broadcaster had enjoyed a successful games.” Mosey said that the 50 million viewers are “much higher than our expectations.” Also, audience research for the BBC “found an average approval rating of 92 per cent for its Olympic programming” (FINANCIAL TIMES, 8/14).
SETTING RECORDS: Telemundo reported it more than doubled its Beijing audience during its coverage of the London Games among viewers 18-49. Telemundo broadcasts reached 22.5 million viewers through its 16 days of coverage, 42% more than during the Beijing Olympics (Telemundo).
FOR MORE: For more Olympic ratings information from various countries, please see today's issue of SBD Global.