Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/August 14, 2012/Marketing and Sponsorship
Published August 14, 2012
SPIKE IN INTEREST: The MILWAUKEE BUSINESS JOURNAL's Rich Kirchen notes as GMR Marketing was retained by Northwestern Mutual to handle the company’s NCAA sponsorship, the first “non-March Madness event Northwestern Mutual and GMR are targeting is the Division I women’s volleyball championship in December in Louisville, Ky.” GMR Senior VP/Client Management Steve Dupee said that beyond the top 10 non-March Madness championships, the marketing firm will “create ‘activation kits’ for local financial representatives to set up hospitality sites at less high-profile sports and Division II and Division III championships” (MILWAUKEE BUSINESS JOURNAL, 8/10 issue).
RUMOR HAS IT: BOXINGSCENE.com's Rick Reeno noted Manny Pacquiao's publicist Fred Sternburg "has denied the information contained in a recently published report on MMA Weekly, where UFC President Dana White stated that sportswear giant Nike had dropped Pacquiao in favor of starting a multi-year relationship with UFC champion Jon Jones." Sternburg said, "It's 100% false. The relationship between Manny and Nike has never been better" (BOXINGSCENE.com, 8/13).
CONFLICT OF INTEREST? In N.Y., Phil Mushnick wrote ESPN's new "Monday Night Football" campaign starring Cowboys Owner Jerry Jones will "further compromise what little journalistic credibility it chooses to maintain." Jones is "certainly the kind of person who a sports network should assiduously, honestly cover -- as opposed to joining in bed" (N.Y. POST, 8/13).