Omega Launching Charitable Projects In Rio Nike Signs Shoe Deals With Towns, Russell Rousey Getting Notice From Young Adults Marketplace Roundup Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms
SBD/August 14, 2012/Marketing and Sponsorship
Published August 14, 2012
SPIKE IN INTEREST: The MILWAUKEE BUSINESS JOURNAL's Rich Kirchen notes as GMR Marketing was retained by Northwestern Mutual to handle the company’s NCAA sponsorship, the first “non-March Madness event Northwestern Mutual and GMR are targeting is the Division I women’s volleyball championship in December in Louisville, Ky.” GMR Senior VP/Client Management Steve Dupee said that beyond the top 10 non-March Madness championships, the marketing firm will “create ‘activation kits’ for local financial representatives to set up hospitality sites at less high-profile sports and Division II and Division III championships” (MILWAUKEE BUSINESS JOURNAL, 8/10 issue).
RUMOR HAS IT: BOXINGSCENE.com's Rick Reeno noted Manny Pacquiao's publicist Fred Sternburg "has denied the information contained in a recently published report on MMA Weekly, where UFC President Dana White stated that sportswear giant Nike had dropped Pacquiao in favor of starting a multi-year relationship with UFC champion Jon Jones." Sternburg said, "It's 100% false. The relationship between Manny and Nike has never been better" (BOXINGSCENE.com, 8/13).
CONFLICT OF INTEREST? In N.Y., Phil Mushnick wrote ESPN's new "Monday Night Football" campaign starring Cowboys Owner Jerry Jones will "further compromise what little journalistic credibility it chooses to maintain." Jones is "certainly the kind of person who a sports network should assiduously, honestly cover -- as opposed to joining in bed" (N.Y. POST, 8/13).