SBD/August 14, 2012/Marketing and Sponsorship

Ravens' Bernard Pollard Looks To Take "Bourre" Card Game Mainstream With Mobile App

Bernard developed the app with former teammate Ryan Moats
Ravens S Bernard Pollard has "conceived and paid for" an app set to be released Friday called "Bourre," which will introduce fans to the card game "without their having to risk any real cash," according to Chris Korman of the Baltimore SUN. Pollard "hired former teammate Ryan Moats" to develop the app, and the two "hope Bourre is the first of many apps they will develop for professional athletes." Moats said, "This helps players access fans and gives them another point of view. It's important for them to stay connected, and that's really what I'm basing that part of the business on. It's really about people reaching other people and interacting." Korman notes, "Until now, the game was known mostly for sparking two famous intrasquad NBA disputes," one between former Wizards Gs Gilbert Arenas and Javaris Crittenton, another between Mavericks G O.J. Mayo and Grizzlies G Tony Allen. Pollard said that he "feels he's found a way to take the game mainstream without bringing any of that baggage along." Development of the game "took more than three months." The app is available for download on Apple products, including the iPhone, iPad and iPod Touch (Baltimore SUN, 8/14).
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