SBD/August 13, 2012/Research and Ratings

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  • Overnight Ratings: ESPN Earns 2.7 For NASCAR Sprint Cup From Watkins Glen

    By Austin Karp, Assistant Managing Editor

    Overnight ratings for sports coverage over the weekend were led by the London Games and PGA Championship. ESPN earned a 2.7 overnight for the NASCAR Sprint Cup Series Finger Lakes 355 yesterday from 1:00-4:00pm ET, while the net's Braves-Mets "Sunday Night Baseball" earned a 1.0 overnight up against the Closing Ceremony from London.

    The chart below lists overnight Nielsen ratings from recent sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NASCAR Nationwide Series: Zippo 200 at The Glen
    8/11
    ABC
    2:30-5:00pm
    1.2
    TD Ameritrade College Home Run Derby (repeat)
    8/11
    CBS
    1:00-2:00pm
    0.3
    PGA Championship: Third Round
    8/11
    CBS
    2:00-7:00pm
    2.3
    The Alt Games: College Action Sports Championship
    8/12
    CBS
    1:00-2:00pm
    n/a
    PGA Championship: Final Round
    8/12
    CBS
    2:00-7:15pm
    3.9

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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