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SBD/August 13, 2012/Olympics
Team GB Gear, Specifically Soccer Uniforms, Boosting Retail Sales
Published August 13, 2012
OTHER BUSINESS PERKS: The WALL STREET JOURNAL’s Evans & Zekaria noted while the Olympic Games “proved a damp squib for many London businesses, the capital's upmarket retailers have cashed in at the tills.” Retail analysts said that “well-heeled tourists have flocked to expensive shopping districts and big department stores in London's West End between trips to venues.” Lewis said that his retailing company “enjoyed 12% sales growth at its flagship Oxford Street store for the week to Aug. 4 compared with the same week a year earlier.” London’s West End theaters said that they had “reaped some benefits after a downbeat start.” Society of London Theater CEO Julian Bird said, "The week leading up to the Olympics was very quiet, but theaters have bounced back since, as people have realized that the transport system was robust. On-the-day ticket sales have been growing every day." Evans & Zekaria note a “clearer picture will emerge when the Confederation of British Industry releases retail sales data for July on Aug. 16 and for August on Sept. 20” (WSJ.com, 8/12).
SPONSORSHIP ACTIVATION REVIEW: In N.Y., David Segal reviewed the various sponsor pavilions in Olympic Park, and he gave IOC TOP sponsor Coca-Cola "points for architectural originality" in its use of the Coca-Cola Beat Box. Segal wrote, "Coke gets credit for not turning the entire production into one extended ad. But the future flames, and Coke's executives, clearly think this elaborate production is far more fun that it is." At the pavilion built by IOC TOP sponsor Acer, "the line between children's theater and performance art for stoners is explored." But Acer "gets points for effort, which more than can be said for Samsung." Segal wrote of Samsung, "Highly skippable." IOC TOP sponsor Panasonic has the "best of the pavilions," as its show has "the highest Olympics-related content, and the event footage is extraordinary." IOC TOP sponsor BP has the "highest degree of difficulty of the sponors." Segal: "How does a company tied to one of history's most infamous oil spills package itself for the public? With staggering chutzpah. ... It's hard to know what BP should have done with its pavilion. Handed out gulf shrimp? Begged our Pardon? Let's put it this way: Anything would have been better than what it delivered" (N.Y. TIMES, 8/12).