SBD/August 13, 2012/MediaPrint All
CBS earned a 3.9 overnight Nielsen rating for the final round of the PGA Championship yesterday from 2:00-7:30pm ET, which saw Rory McIlroy win by eight strokes. That figure is down 9% from a 4.3 overnight for the event’s final round last year, which saw Keegan Bradley defeat Jason Dufner in a three-hole playoff. Compared to ’08, when the tournament aired against coverage from the Beijing Games, the 3.9 rating is up 30% from a 3.0 rating for Padraig Harrington’s two-stroke win over Ben Curtis and Sergio Garcia. CBS yesterday had to compete with London Games coverage on NBC which earned a 6.0 overnight from 12:30-6:00pm for coverage highlighted by the Gold Medal finals for men’s volleyball, men’s water polo, freestyle wrestling and rhythmic gymnastics. CBS’ coverage of the final round peaked during both the 4:30-5:00 and 5:30-6:00pm windows. West Palm Beach topped all markets for CBS’ coverage yesterday with a 7.4 rating, followed by Greensboro (7.2) and Greenville-Spartanburg (6.9). CBS earned a 2.3 overnight for coverage on Saturday from 2:00-7:00pm. However, due to weather, only coverage from 2:30-5:00pm featured actual live play, with that time period earning a 2.7 overnight (Austin Karp, THE DAILY).EVERYTHING GOING AGAINST CBS: In Tampa, Tom Jones writes it was a "tough weekend for CBS as a triple whammy sabotaged its weekend coverage." In addition to airing opposite the final weekend of the London Games, inclement weather "cut short a good portion of Saturday's third round." Tiger Woods fell off the pace Saturday, a "trend that continued into Sunday's fourth round." Meanwhile, McIlroy "ran away from the pack and cruised to an easy victory." Jones: "I'm not a fan of CBS's overly sappy and cheerleading golf coverage, but the network was dealt a rotten hand" (TAMPA BAY TIMES, 8/13).
HITS AND MISSES FOR TNT: GOLFWEEK's Martin Kaufmann noted TNT yesterday during its final-round coverage ran a "retrospective of the late Jim Huber's essays." Huber died earlier this year, and Kaufmann wrote, "I recall criticizing Huber's interviews with players, but I do miss his essays." He added it was "genuinely touching to hear" TNT's Ernie Johnson and Vince Cellini remember Huber. Johnson said, "You'd hear one [of] his essays and think, 'Why couldn't I think of that.'" Cellini choked back tears "while sharing a story about ... a handwritten letter Huber sent him in 1999 after the death of Cellini's father" (GOLFWEEK.com, 8/12). Meanwhile, in N.Y., Phil Mushnick wrote TNT's early-round coverage "often demanded -- we had no choice -- that we cease paying attention to the major that was being played to pay attention to tweets." The net at one point Thursday "abandoned coverage to post a tweet, one sent by Dan Marino, who apparently was in the gallery." Mushnick: "For every tweet seen and addressed, a live shot of a contender hitting a shot in the PGA Championship was missed" (N.Y. POST, 8/12).
Boston Globe columnist Bob Ryan yesterday penned his last piece as a full-time writer for the newspaper and wrote, “How many columnists on a major American daily newspaper have spent their entire journalistic lives with one newspaper? The answer is close to zero. But why would I want to go anywhere else?” Ryan wrote he will “remain as a Sunday contributor for 30-40 times a year,” but he is “stepping aside from full-time duty.” After reporting from the London Games, Ryan noted, “I will have covered my last event and written my last deadline story for the paper that has been my home for 44 years.” Ryan: “I firmly believe I have been a member of a true All-Star team in sports journalism for the entire 44 years. … I want to be judged by the people I’ve worked with.” He added, “Just appreciate that I have been in a killer lineup for 44 years.” Ryan: “I do want it known that I have spent 44 years doing it from the heart. I have never once written to provoke or to attract attention.” Ryan, who is a regular contributor for ESPN’s “Sports Reporters,” as well as “Around The Horn,” wrote, “I still have the Globe part-time gig and I still have a bit more TV shelf life, how much I really don’t know. I want to do what I want to do and not do what I don’t want to do” (BOSTON GLOBE, 8/12). The GLOBE’s Dan Shaughnessy wrote for “4 1/2 decades, Bob Ryan has been our sports section’s passion and its institutional memory. He changed the way NBA basketball was covered in America” (BOSTON GLOBE, 8/12). SI.com's Peter King wrote, "Simple, declarative sentences are good things," and Ryan "specialized in them." He said "what he thought without couching it, column after column" (SI.com, 8/12).