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SBD/August 10, 2012/Olympics
U.S.-Japan Final Draws Olympic Record Crowd As Britain Gives Respect To Women's Soccer
Published August 10, 2012
CROWING ACHIEVEMENT: In Indianapolis, Bob Kravitz writes a third straight Gold Medal for U.S. women's soccer is "an amazing feat when you consider that soccer largely doesn't resonate in our country except when the World Cup or Olympics come around" (INDIANAPOLIS STAR, 8/10). In DC, Sally Jenkins writes the U.S. women's soccer team "has taken its place as one of the greats." Wambach said, "At the end of the day we wanted to make sure people were talking about us for what we were doing on the field" (WASHINGTON POST, 8/10). In Memphis, Geoff Calkins writes, "They have their medals. They have these moments. They have their legacy, which is now secure" (Memphis COMMERCIAL APPEAL, 8/10).
LEG WORK: In Chicago, Danny Ecker noted the Chicago-based U.S. Soccer Federation "has been busy contributing to the hype, especially online." The USSF "cast a wide net on social media platforms in hopes of tapping into the 'social games' frenzy that has consumed Olympic coverage." Its Facebook app, "with more than 852,000 'likes,' is the centerpiece, rich with content showing players' off-the-field lives, including short video bios where the players discuss themselves and team dynamics, such as who is the biggest prankster (Heather Mitts), who is going to medical school after their soccer career (Rachel Buehler) and whose nickname is 'Baby Horse' (Alex Morgan)." Photo-sharing through Pinterest and the team's Twitter handle "lets die-hard fans interact with players, while introducing the team to those new to the bandwagon." Also, "tying it all together" is the USSF's promotional campaign, "Go For Gold," created by Stone Ward, Chicago (CHICAGOBUSINESS.com, 8/9).
LATEST EXAMPLE OF THE FEMALE GAMES: CBS’ Bob Schieffer reported the London Games “have put women on equal footing atop the medal stand.” CBS’ Mark Phillips said, “These have become the women’s emancipation Games. It’s the first time every country has women on its team.” Phillips said “including women athletes, especially from Saudi Arabia, Brunei and Qatar for the first time was the result of a new sport: Olympic sports arm-twisting. Saudi resistance was only broken-down when the IOC threatened to ban its entire team unless the women were included” (“Evening News,” CBS, 8/9). ABC’s George Stephanopoulos said the London Games, "more than ever before, have been defined by the golden girls.” ABC’s Bill Weir said these Games “will be defined by the fairer athletes” (“World News,” ABC, 8/9). NBC’s Chris Jansing said, “This is the year of the woman” (“Nightly News,” NBC, 8/9).