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SBD/August 10, 2012/Media
PGA.com Introducing Mobile Streaming For This Week's PGA Championship
Published August 10, 2012
EARLY ROUNDS DRAW MOST TRAFFIC: Traffic on PGA.com tends to be the strongest on Thursdays and Fridays when many viewers are catching the action while at work. About 80% of the "PGA Championship Live" traffic in the past came from the first two rounds. Kropp said the mobile streaming will draw more viewers on the weekend and lend balance to PGA.com’s overall traffic on weekdays and the weekend. Kropp said Turner and the PGA of America work very closely on the advertising. Many of the PGA’s top sponsors, including Mercedes-Benz, National Car Rental, Westin and Omega are prominent advertisers on "PGA Championship Live." Some non-PGA sponsors, such as Bridgestone, are advertising as well, either on the live stream or on the array of video highlights that are offered. “It’s Turner’s responsibility to sell the advertising, but we work very closely with the PGA, and their sponsors are huge supporters of what we’re doing on PGA.com,” Kropp said. “Innovation is not cheap and they allow us to be very innovative.” Bridgestone is a PGA Tour official partner, but not a PGA of America sponsor. Turner also runs PGATour.com, which enables it to sell across multiple golf platforms. That deal between Turner and the Tour runs out this year, but Turner has a long-term arrangement with PGA of America.