SBD/August 10, 2012/Media

Olympics Help NBC Sports Jump In July's ComScore Rankings; Yahoo Sports Still No. 1

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NBC Sports made a major Olympics-driven move during July in monthly comScore reach rankings of top U.S. sports online destinations, surging from 7th in June to 4th and more than doubling its number of unique visitors from the prior month to 24.14 million. Yahoo Sports again held its customary spot at the top of the list with 46.47 million uniques, while FoxSports.com on MSN continued its back-and-forth battle with ESPN, again moving up to the second slot with 36.3 million uniques. ESPN retained its usual large lead in consumption with an average of 87.9 minutes per visitor during the month. BleacherReport.com, acquired this week by Turner Sports and in 9th with a reach of 10.58 million uniques, is still listed separately as the reporting period predates the closing of the purchase.

MOST-VISITED SPORTS WEBSITES DURING JULY
RK
WEBSITE
UNIQUE VISITORS (000)
1
Yahoo Sports
46,466
2
FoxSports.com on MSN
36,307
3
ESPN
31,927
4
NBC Sports*
24,138
5
USA Today Sports Media Group**
21,438
6
MLB
14,735
7
CBS Sports
11,531
8
Turner Sports Digital***
11,178
9
BleacherReport.com
10,581
10
Sporting News on AOL
10,027
11
Sports Illustrated Sites
9,860
12
NFL Internet Group
8,938
13
SB Nation
8,365
14
Active.com sites
6,979
15
Stack Media
6,458
 

NOTES: All numbers do not include wireless traffic. * = Includes NHL.com. ** = Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. *** = Sites include NBA.com, PGATour.com, PGA.com, NCAA.com and WNBA.com.
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