Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/August 10, 2012/Marketing and Sponsorship
Published August 10, 2012
TAIWAN LOVES LIN: ESPN.com’s Darren Rovell noted Maxxis Tires, a tire brand “whose global headquarters are based in Taiwan, announced Tuesday afternoon that it would become a sponsor” of the Rockets. The company said that it “will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, as part of its contract, gets to sponsor a promotional night.” This past February Maxxis “signed a deal with the Knicks” when Rockets G Jeremy Lin was with the team (ESPN.com, 8/7).
SUPERMARKET SWEEP: Kroger on Thursday announced it has signed a deal with Texans RB Arian Foster in which he will serve as a brand ambassador and spokesperson for the grocery store chain and its charitable and educational programs. French/West/Vaughn, Foster’s marketing agency, brokered the Kroger partnership (Kroger).