Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/August 10, 2012/Marketing and Sponsorship
Published August 10, 2012
TAIWAN LOVES LIN: ESPN.com’s Darren Rovell noted Maxxis Tires, a tire brand “whose global headquarters are based in Taiwan, announced Tuesday afternoon that it would become a sponsor” of the Rockets. The company said that it “will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, as part of its contract, gets to sponsor a promotional night.” This past February Maxxis “signed a deal with the Knicks” when Rockets G Jeremy Lin was with the team (ESPN.com, 8/7).
SUPERMARKET SWEEP: Kroger on Thursday announced it has signed a deal with Texans RB Arian Foster in which he will serve as a brand ambassador and spokesperson for the grocery store chain and its charitable and educational programs. French/West/Vaughn, Foster’s marketing agency, brokered the Kroger partnership (Kroger).