Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/August 10, 2012/Marketing and Sponsorship
Published August 10, 2012
TAIWAN LOVES LIN: ESPN.com’s Darren Rovell noted Maxxis Tires, a tire brand “whose global headquarters are based in Taiwan, announced Tuesday afternoon that it would become a sponsor” of the Rockets. The company said that it “will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, as part of its contract, gets to sponsor a promotional night.” This past February Maxxis “signed a deal with the Knicks” when Rockets G Jeremy Lin was with the team (ESPN.com, 8/7).
SUPERMARKET SWEEP: Kroger on Thursday announced it has signed a deal with Texans RB Arian Foster in which he will serve as a brand ambassador and spokesperson for the grocery store chain and its charitable and educational programs. French/West/Vaughn, Foster’s marketing agency, brokered the Kroger partnership (Kroger).