SBD/August 10, 2012/Marketing and Sponsorship

Mercedes Capitalizing On PGA Sponsorship With Teaching Center At Kiawah

As fans enter the PGA Championship, the first thing they see is not a golfer or the beach at Kiawah Island. It is the 6,000-square-foot teaching center sponsored by PGA of America corporate patron, Mercedes-Benz. The PGA Performance Center is on the left as fans enter The Ocean Course, next to the similarly-sized merchandise tent. Inside the performance center, which is free, are six sparkling new Mercedes-Benz automobiles and a host of PGA teaching pros who provide free putting tips. Adam Scott, one of Mercedes' brand ambassadors, made an appearance earlier this week. Mercedes also is providing complimentary parking for any ticket holder driving a Mercedes. Parking is normally $20 per car. Mercedes drivers are being issued a special hangtag at the PGA public parking lot entrance and they are then directed to park in the designated Mercedes lot.
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