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SBD/August 9, 2012/Olympics
YouTube Wants To Extend Streaming Partnership With IOC Through '16
Published August 9, 2012
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UNSURE ABOUT EXTENDING NBCU DEAL: Ruibal was unsure if YouTube would renew its deal with NBCUniversal to serve as the video player for its live streaming on NBCOlympics.com during the '14 Sochi or '16 Rio de Janeiro Games, and added that a decision will not be made on that for a while. “It was really good for us at this point of time,” Ruibal said. “I love having the NBC content on our player. We see ourselves as a distributor, (but) with NBC’s business model that’s difficult because they have great distribution deals with cable and satellite distributors. I don’t see that model changing any time soon, so it’s difficult to get live content on YouTube. If that changed, that would be great.” The big primetime ratings NBC is putting up for the London Games have not surprised Ruibal. "I’ve always argued with every broadcaster you meet that (streaming is) not going to cut into your audience,” Ruibal said. “It’s only going to augment it. People spend time on their handheld devices or PCs. If you’re not there, they might not be aware that something is happening.”