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Marketing and Sponsorship

Livestrong Seeing Impact From Cloudy Reputation Surrounding Founder Lance Armstrong

Livestrong needs the “popularity of its mission to transcend the reputation of its founder” Lance Armstrong in order to “thrive regardless of how the doping allegations are resolved,” according to a sports section cover story by Brent Schrotenboer of USA TODAY. Two years after federal prosecutors opened an investigation into doping allegations against Armstrong, the charity “forges on, striving to keep the focus on its massive mission: supporting cancer survivors.” But now Livestrong “must deal with questions about how it can unglue itself” from Armstrong. Q Scores found that after “years of rumors and accusations, nearly three times more Americans dislike Armstrong than like him.” Livestrong “took a hit in June when USADA outlined its charges in a letter to Armstrong.” The charges “put his deal with the World Triathlon Corporation in jeopardy -- a one-year agreement that was to pay $1 million to the foundation in exchange for Armstrong's appearances.” So far, the WTC “has paid Livestrong $250,000.” Livestrong CEO Doug Ulman said, "The good news is the organization is as strong as ever. It continues to serve our mission.” But he added, “That said, we do see an impact. One is the constant barrage of media attention, even though it has nothing to do with the mission (of the foundation)." Schrotenboer writes it is a “fine line for the foundation to walk.” Livestrong “wants to support its founder, though it only can do so to a point, lest it breach ethical boundaries” (USA TODAY, 8/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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