SBD/August 9, 2012/Marketing and Sponsorship
Emirates Airline Makes First Play In U.S. Golf By Sponsoring Champions Tour Event
Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is making its first spend in the U.S. with a sponsorship of the Boeing Classic, a Champions Tour Event in the Seattle area. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest operator of Boeing 777s in the world. The airline last year signed an agreement for an additional 50 Boeing 777-300ERs worth $18B at list price. Emirates currently flies to six U.S. cities: Dallas, Houston, L.A., N.Y., S.F. and Seattle, and will launch a non-stop service to DC next month. The airline's sponsorship, a secondary position to Boeing's entitlement, provides a platform for the airline to raise awareness and engage with existing and potential customers. The centerpiece of Emirates' program at the Boeing Classic will be the Emirates Youth Clinic on Aug. 21. The youth clinic will be hosted by two-time major champion Sandy Lyle and will entertain kids from local organizations including The First Tee, Encompass, and the YMCA.
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