SBD/August 8, 2012/Research and Ratings

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  • Distribution For ESPN, ESPN2, FX Down Slightly Headed Into '12 College Football

    ESPN is in 98.8 million U.S. TV homes as college football season gets set to begin, the net’s lowest level for August since ’09 (98.4 million homes). ESPN2 similarly is at its lowest level for the start of college football since ’09. ESPNU is in 73.3 million homes, up from 72.9 at the start of last season. Also seeing a year-over-year drop ahead of football season is FX (98.1 million vs. 99.2 million homes). The Weather Channel leads all cable nets in August in distribution, and is the only U.S. cable net in over 100 million homes. Listed below are figures for the top 10 most-distributed cable nets in August, compared to the same period in recent years. Also listed are figures for cable sports nets (THE DAILY).

    AUGUST CABLE TV NETWORK DISTRIBUTION IN THE U.S.
    (MILLIONS OF HOMES)
    NETWORK
    '06
    '07
    '08
    '09
    '10
    '11
    '12
    The Weather Channel
    90,584
    94,354
    96,277
    99,389
    99,890
    100,933
    100,066
    TBS
    90,569
    93,992
    96,792
    99,432
    100,601
    101,033
    99,935
    Nickelodeon/
    Nick-At-Nite
    90,558
    94,312
    96,154
    98,957
    99,995
    100,428
    99,636
    Food Network
    89,586
    93,548
    95,625
    98,518
    99,818
    100,481
    99,576
    Discovery Channel
    91,185
    94,924
    96,368
    99,117
    100,030
    100,728
    99,528
    USA Network
    90,861
    94,397
    96,078
    98,740
    99,404
    100,293
    99,321
    Cartoon Network/
    Adult Swim
    89,705
    93,666
    95,439
    97,653
    98,732
    99,622
    99,250
    CNN
    90,944
    94,607
    95,977
    98,771
    99,578
    100,148
    99,145
    A&E
    90,502
    94,182
    95,745
    98,346
    99,252
    100,024
    99,013
    TNT
    90,871
    94,448
    95,923
    98,608
    99,563
    100,086
    98,940
    ESPN
    91,109
    94,674
    96,207
    98,405
    99,445
    99,753
    98,752
    ESPN2
    90,586
    94,332
    95,625
    98,016
    99,373
    99,617
    98,738
    FX
    88,846
    92,428
    93,175
    95,633
    96,343
    99,171
    98,101
    Golf Channel
    69,022
    75,095
    74,618
    81,107
    82,979
    83,954
    84,310
    Speed
    67,300
    71,367
    72,478
    73,624
    76,474
    78,310
    81,300
    NBC Sports Network
    69,775
    72,337
    72,859
    75,540
    74,108
    76,087
    77,191
    ESPNews
    50,601
    59,920
    64,776
    68,775
    73,665
    74,237
    74,657
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    72,917
    73,335
    MLB Network
    n/a
    n/a
    n/a
    n/a
    54,959
    56,412
    70,150
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    55,074
    59,821
    NFL Network
    n/a
    43,731
    39,746
    42,440
    56,504
    56,800
    59,590
    Fox Soccer
    n/a
    n/a
    n/a
    34,445
    36,961
    39,173
    41,314
    Outdoor Channel
    27,581
    29,868
    30,064
    3,0437
    35,609
    34,059
    38,077
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    32,248
    36,363
    ESPN Classic
    61,485
    63,085
    62,412
    63,702
    41,761
    33,663
    31,476
    Sportsman Channel
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    30,255
     

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.

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