SBD/August 8, 2012/Media

Fox Sees Slight Viewership Jump For Latest UFC Broadcast Despite Olympic Competition

“UFC on Fox 4” Saturday night finished with a 1.4 rating and 2.44 million viewers from 8:00-10:22pm ET for a card highlighted by Shogun Rua’s win over Brandon Vera. While the rating is down slightly from a 1.5 for Fox' previous broadcast on May 5, which was headlined by Nate Diaz’ win over Jim Miller, the viewership is up slightly from 2.42 million viewers. Both metrics from Saturday night are down significantly compared to Rashad Evans' defeat of Phil Davis in January and first "UFC on Fox" telecast last November. However, Saturday night's broadcast went up against NBC's coverage of the London Games and Michael Phelps' last Olympic swim. Fox did see a 19% increase among males 18-34 compared to the May telecast. For the week ending Aug. 5, “UFC on Fox 4” ranked ninth among all primetime TV shows among in the 18-34 demo, behind only Olympic programming. Saturday night’s rating peaked at a 2.0 rating and 3.3 million viewers in the 10:00pm window. Through four teleacsts, “UFC on Fox” is averaging a 2.0 rating and 3.5 million viewers. Meanwhile, Fuel TV averaged 194,000 viewers for the UFC prelims on Saturday night from 5:00-8:00pm, marking the net’s best audience for any UFC prelims to date.

"UFC ON FOX" AUDIENCE TO DATE
DATE
HEADLINE FIGHT
RATING
VIEWERS (000)
11/12/11
Junior Dos Santos-Cain Velasquez*
3.1
5,675
1/28/12
Rashad Evans-Phil Davis
2.6
4,661
5/5/12
Nate Diaz-Jim Miller
1.5
2,418
8/4/12
Shogun Rua-Brandon Vera
1.4
2,436
NOTE: * = Telecast was only one hour. Subsequent telecasts were at least two hours.
       

 

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