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SBD/August 7, 2012/Olympics
Visa Europe Debuts New Ad Capitalizing On Usain Bolt's Win In The 100 Meters
Published August 7, 2012
STAR POWER: In Australia, Glenda Kwek noted Bolt is "set to race ahead of many of his fellow Olympians with new endorsement deals, after cementing his position as the world's fastest man with back-to-back gold medals in the premier track and field event." PR firm Markson Sparks Founder Max Markson "believes the Jamaican will double his sponsorship earnings after the winning sprint in London." Markson said, "That 10 seconds is worth $2 million a second, for the next 12 months easy" (BRISBANE TIMES, 8/6). FOXSPORTS.com's Greg Couch wrote Bolt is, "and already was, the rock star of these games." Couch: "No offense to Michael Phelps, but even his winning swimming records were a warm-up act for Bolt" (FOXSPORTS.com, 8/6). ESPN's Michael Wilbon wrote Bolt is "the biggest star in the Olympic universe." Wilbon: "Bolt opens his mouth and a star comes out" (ESPN.com, 8/5). SB Nation's Bomani Jones said, "The Olympics were on loan until Usain Bolt showed up" ("Around The Horn," ESPN, 8/6). In DC, Mike Wise wrote Bolt "is that transcendent star" (WASHINGTON POST, 8/5).