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SBD/August 7, 2012/Olympics
Gold Medal-Winning Gabby Douglas Today Will Begin Reviewing Endorsement Proposals
Published August 7, 2012
I CAN SEE CLARY NOW: CRAIN'S DETROIT BUSINESS' Kelly & Shea noted Gold Medal-winning U.S. swimmer Tyler Clary will now "rely on his agency -- North Carolina-based PMG Sports ... to help him cash in." PMG President & CEO Evan Morgenstein said that the agency's plan for Clary is "to market him to companies around his Riverside, Calif. hometown." He said that Clary "likes to race cars, so the agency will pursue automotive endorsements along with a deal with swimsuit company Speedo" (CRAINSDETROIT.com, 8/5). Meanwhile, Procter & Gamble is running a full-page ad in this morning's USA Today that promotes its Gillette brand and features an image of Gold Medal-winning U.S. swimmer Ryan Lochte and the copy, "You’ve Made An Entire Nation Proud. Jeah!" (THE DAILY).
BUILDING EXPOSURE: CRAIN'S CHICAGO BUSINESS' Danny Ecker noted Chinese athletic brand Li-Ning is "endorsed by a number of Olympic athletes who will be in focus during the next few days," including Jamaican sprinter Asafa Powell and Spain men's basketball G Jose Calderon. To help promote its Olympians, Li-Ning's ad agency of record, Chicago-based Acquity Group, "has helped create the 'Athlete Village,' a site that uses social media platform uNation to aggregate its athletes' online activity." The "Athlete Village" site also "shows various videos chronicling U.S. triple jumper Christian Taylor's path to the Games" (CHICAGOBUSINESS.com, 8/6).