SBD/August 7, 2012/Marketing and Sponsorship

Marketplace Roundup

The Ravens and the Maryland Lottery are creating the “Ravens Cash Fantasy” scratch-off for the fourth consecutive year. The game offers more than $11M in instant cash prizes, a second-chance contest with a $1M prize and several experiential prizes, as well as a new “Fan of the Game” feature. The $5 scratch-off tickets also has five $250,000 instant top prizes (Maryland Lottery).

MODEL BEHAVIOR: The AP’s Samantha Critchell wrote former U.S. Secretary of State Condoleezza Rice, socialite Melania Trump and tennis player Serena Williams “are among the NFL fans who’ll be appearing in ads promoting team-themed apparel and gear next week in a campaign called ‘It’s My Team.’” In Williams’ ad for the women's line, she “wears her colors in a graphic T-shirt paired with a dressy little black jacket.” The image “makes its debut in September magazines” (AP, 8/3).

BACK FOR MORE: EPL club Everton has renewed its partnership with EA Sports after beginning its partnership last season. The one-year renewal keeps EA as the club’s official gaming partner for the ’12-13 season. Everton fans also will be able to download a special Everton “FIFA 13” video game cover sleeve when the game launches on Sept. 28. Exclusive digital Everton content will be available throughout the season (Everton).

THE JUICE IS LOOSE: YAHOO SPORTS’ Eric Freeman reported Raptors G Kyle Lowry “has developed a juice called Famjuice.” For the time being, the drinks “appear to be available only in Lowry’s native Philadelphia, although he presumably has the hopes of making the drinks go national -- or international, if he manages to sell them at Raptors games” (SPORTS.YAHOO.com, 8/6).
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