Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing
SBD/August 7, 2012/Marketing and Sponsorship
Wisconsin's New Adidas Football Uniforms Blend Old School, Futuristic Look
Published August 7, 2012
COUGAR TOWN: In Houston, Joseph Duarte noted the Univ. of Houston football officials yesterday unveiled “a few changes to their game-day look … including a redesigned football helmet and a patch to commemorate the final season at Robertson Stadium.” The new helmet features “a truer red -- with a metallic base -- and the Cougars’ interlocking ‘UH’ logo introduced in the spring.” In past seasons, the helmet featured the red used by the Chiefs “and metallic flakes embedded in the paint.” UH’s jersey “also includes an updated logo and more prominent ‘Houston’ across the front” (CHRON.com, 8/6).
TURTLE POWER: In DC, Dan Steinberg wrote the Univ. of Maryland football uniforms for ’12 have “names on the back, a change-of-pace from last year’s anonymity.” The state pride helmets “are also significantly different from last year’s models” (WASHINGTONPOST.com, 8/6). In Baltimore, Jeff Barker wrote the Terps' football team -- "which has more uniform combinations that fashion models have shoes -- may wear other jerseys that may not include individuals' names." Maryland DT Joe Vellano said that having players' names on jerseys "is probably a bigger deal to their parents than it is to the team" (BALTIMORESUN.com, 8/6).