MLB Giants Payroll To Top $200M For First Time Mitt Romney In Talks With Yankees For Small Stake Redskins Still Silent On Cooley's Comments Sounders Approved To Add Star On Replica Jerseys Montgomery Biscuits Being Sold To Lou DiBella's Group Canucks Owners Interested In CFL B.C. Lions Lakers Adjusting To Life Under Magic Regime 49ers' Paraag Marathe Opens Up About Role Cubs Using "That's Cub" As '17 Marketing Slogan Red Sox To Implement New Personnel Database
SBD/August 7, 2012/Franchises
Phillies Home Sellout Streak At Citizens Bank Park Ends At 257 Games
Published August 7, 2012
SAN FRANCISCO TREAT: MLB Giants Senior VP & CIO Bill Schlough said that dynamic pricing has "helped the team sell-out 140 straight games, the best Giants streak in almost a decade, though a 2010 World Series victory also helped." Schlough said that the team for the past three years "has used data on the popularity of opposing teams, and prices from online secondary ticket markets, to calculate the price of 20 different seating areas." Schlough: "It seems really archaic to set prices at the start of the season. You have no idea how the team is going to do and you might not even know who is going to be playing." He added that the "supply and demand pricing mimics the success of online ticket outlets, like StubHub" (WSJ.com, 8/6).