Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans Visa, Other Sponsors Make Statements On FIFA FIFA Facing Untold Consequences After Indictments Bears' McCaskey Second-Guessing Signing McDonald Missouri Pols Sue Nixon Over NFL Stadium Plan Oregon Tops List Of Public School Athletic Finances Walter Byers Passes Away At The Age Of 93
SBD/August 7, 2012/Classified AdvertisementsPrint All
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The nation’s growing Hispanic population caught the attention of brands and sports properties long ago, but which of them has actually been able to make lasting connections and build market share among that demographic? Successful strategies have moved beyond a one-size-fits-all approach to instead target specific segments of Hispanics. We’ll examine some of those marketing efforts, the messaging that resonates with consumers, and the other components that could be replicated.
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