SBD/August 6, 2012/Research and Ratings

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  • Overnight Ratings: Rain, Olympics Hamper ESPN's Sprint Cup At Pocono

    ESPN coverage of the NASCAR Sprint Cup Series Pennsylvania 500 led all non-Olympic sports telecasts over the weekend with a 2.6 overnight Nielsen rating yesterday. The race featured a rain delay from 1:00-3:00pm ET, with racing resuming from 3:00-5:15pm before rain forced the cancellation of the rest of the race. CBS finished with a 1.6 overnight for the final round of the PGA Tour/WGC Bridgestone Invitational yesterday, which saw Keegan Bradley win by one stroke over Jim Furyk and Steve Stricker. Tiger Woods finished tied for eighth.

    Listed below are overnight Nielsen ratings for weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    American Le Mans Series:
    Mid-Ohio Sports Car Challenge
    8/4
    ABC
    2:00-4:00pm
    0.4
    "ESPN Sports Saturday"
    8/4
    ABC
    4:00-6:00pm
    0.4
    Golf special: "Arc of Triumph"
    8/4
    CBS
    1:00-2:00pm
    0.3
    WGC: Bridgestone Invitational: Third Round
    8/4
    CBS
    2:00-6:00pm
    1.1
    "UFC on Fox 4": Rua d. Vera
    8/4
    Fox
    8:00-10:15pm
    1.7
    Izod IndyCar Series: Honda Indy 200
    8/5
    ABC
    12:30-3:00pm
    0.6
    "PGA Championship Preview"
    8/5
    CBS
    1:00-2:00pm
    0.4
    WGC: Bridgestone Invitational: Final Round
    8/5
    CBS
    2:00-6:00pm
    1.6

     

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