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SBD/August 6, 2012/Olympics
USA Swimming Looks To Have Phelps Serve In Some Capacity During Retirement
Published August 6, 2012
BUILDING TO THIS DAY: In DC, Barry Svrluga writes Carlisle has spent the past decade "building endorsement contracts with an eye on this moment: the first day after [Phelps] was done as a competitor." Carlisle said, "From my view, I think he's one of the handful of truly global sports icons. In Beijing, he solidified his recognizability throughout the world. He solidified his relevance throughout the world, just with the uniqueness of what he did. But these Games, he solidified his legacy." Svrluga notes fans can "expect more commercials, more ads, more exposure, even as he transitions to a non-competitive lifestyle" (WASHINGTON POST, 8/6). Meanwhile, Phelps said working more with The Michael Phelps Foundation is the “next part of my life." Phelps: "Being able to work with kids is something that’s always been a passion of mine. ... Being able to help kids live a healthy and active lifestyle is something that’s needed in the U.S.” He added he is "looking forward to being able to relax, to be able to have some fun … and just travel the world.” Phelps: “I’m going to just start traveling, wherever the world takes me, wherever that day takes me that’s where I’m going to go” (NBC, 8/4). Phelps said he was not interested in coaching after putting his coach, Bob Bowman, “through what he’s gone through over the last 15 years." Phelps: "I don’t think I could do it. I don’t think I have the patience to do it” (WSJ.com, 8/5).
DO HORSES AWAIT? In San Diego, Ed Zieralski reports there is a "lot more to the recent tweets" between Phelps and horse trainer Bob Baffert and a "possible partnership developing" between the two and Bob Bowman, Phelps' coach. Following his final Olympic race on Saturday, Phelps sent Baffert a tweet saying, "Now me you and @coach_bowman should find our horse and make him the next Secretariat!" Baffert said that he and Phelps have "talked about Phelps' future in horseracing, but Baffert believes Phelps isn't through swimming on the Olympic level." However, Baffert does see Phelps "following Olympic skier Bode Miller's lead into horseracing" (SAN DIEGO UNION-TRIBUNE, 8/6).
SAYING CONGRATS: Procter & Gamble is running a full-page ad in this morning's USA Today that promotes its Head & Shoulders brand and features an image of Phelps and the copy, "Congratulations On Rewriting History One Stroke At A Time" (THE DAILY).