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NBC Renews French Open TV Deal Through '24, Will Add More Dates, Live Coverage

NBC Sports and the French Tennis Federation yesterday announced a multiyear, multi-platform extension for the French Open that includes 10 more hours of live coverage for the Grand Slam event through '24. NBC will air the opening Sunday of the tournament, as it did for the first time this year, as well as middle weekend tennis, the men’s and women’s semifinals and the men’s and women’s finals. The extension brings more days to the net including Memorial Day coverage and the women’s semifinals rounding out the championship weekend (NBC). In L.A., Meg James wrote the extension “was a comeback of sorts for NBC, which last year lost the rights to the most coveted event of the tennis year -- Wimbledon." ESPN triumphed over NBC, in large part, “because tennis fans were increasingly frustrated by NBC's coverage of late tournament matches.” The network "refused to preempt its lucrative morning program ‘Today’ to provide live coverage of Wimbledon semifinals, spoiling the thrill for hard-core tennis fans” (LATIMES.com, 8/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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