Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/August 6, 2012/Marketing and Sponsorship
Univ. Of Illinois Rolls Out New Campaign In Effort To Claim The State's Fan Base
Published August 6, 2012
WAR EAGLE: Auburn Univ. last month rolled out its latest football-themed billboard campaign, titled “Ever To Conquer.” The campaign, which takes its name from a line in the school's fight song, is set to run for five months and will consist of 15 billboards. Auburn Assistant AD/PR Cassie Arner said the billboards will be moving throughout the campaign. Arner: “The three big markets for us are Montgomery, Atlanta and Birmingham. That’s kind of our largest season-ticket holder fan base.” She also noted the boards will be up for around one month in each spot. All of the billboards feature the “Ever To Conquer” phrase with a picture of the Auburn mascot ripping open a shirt. The action is reminiscent of Heisman Trophy-winner QB Cam Newton, who helped lead Auburn to a national championship in ’10. Arner: “We felt like it’s a great way to invest some of your marketing money because of the visibility of it and what it does for your brand.” She added, “It isn’t necessarily to encourage season-ticket sales. … A lot of it has to do with just branding, and getting our logo and our brand out there” (Molly Hogan, THE DAILY).