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SBD/August 6, 2012/Marketing and Sponsorship
Univ. Of Illinois Rolls Out New Campaign In Effort To Claim The State's Fan Base
Published August 6, 2012
WAR EAGLE: Auburn Univ. last month rolled out its latest football-themed billboard campaign, titled “Ever To Conquer.” The campaign, which takes its name from a line in the school's fight song, is set to run for five months and will consist of 15 billboards. Auburn Assistant AD/PR Cassie Arner said the billboards will be moving throughout the campaign. Arner: “The three big markets for us are Montgomery, Atlanta and Birmingham. That’s kind of our largest season-ticket holder fan base.” She also noted the boards will be up for around one month in each spot. All of the billboards feature the “Ever To Conquer” phrase with a picture of the Auburn mascot ripping open a shirt. The action is reminiscent of Heisman Trophy-winner QB Cam Newton, who helped lead Auburn to a national championship in ’10. Arner: “We felt like it’s a great way to invest some of your marketing money because of the visibility of it and what it does for your brand.” She added, “It isn’t necessarily to encourage season-ticket sales. … A lot of it has to do with just branding, and getting our logo and our brand out there” (Molly Hogan, THE DAILY).