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SBD/August 3, 2012/Franchises
"Tebowmania" Forces Jets To Relocate Scrimmage To Larger Football Venue
Published August 3, 2012
REACHING OUT: In Oakland, Jerry McDonald notes over the next three days the Raiders will “welcome more than 3,000 fans onto the grounds of Redwood Middle School to watch practice.” McDonald writes, “Except for an annual meet-and-greet that was discontinued in 2001, this is the Raiders' only major interaction with the public during training camp since the team returned from Los Angeles in 1995. The open sessions are representative of an organizational transformation that began with the death of Al Davis last October.” In past years, the “only fans at practice were sponsors or special invitees, and they were directed to refrain from cheering.” Even a “smattering of applause would draw a reprimand from the Raiders security staff.” More than 1,000 “free tickets were distributed at Raider Image stores” for this weekend’s practices. The team’s “change in public relations has extended to the media.” McDonald added, “Columnists who for years were blacklisted suddenly are receiving team emails again.” On the business side, Chief Exec Amy Trask was “able to put ticket plans in place to sell out all eight games last season and was gaining ground in terms of community outreach.” There is “more freedom to generate new ideas and the Raiders website has evolved into something more than a promotional arm of the club” (OAKLAND TRIBUNE, 8/3).