Brewers Saw Gains For Opening Day Radio EPL Home Attendance Rises 4% Overnight Nielsen Ratings MLB Games Have Best Concessions Experience NLL Attendance Rises 2% In '13 Overnight Nielsen Ratings MLS Attendance Down 8% To Date Outdoor Channel In Record Number Of Homes Nike Soccer Among Top Brands On YouTube Overnight Nielsen Ratings
Upcoming Conferences and Events
SBD/August 2, 2012/Research and Ratings
Summer Games Usually Leads To Boost In Participation In Olympic Sports
Published August 2, 2012
Americans tend to get more active during the Olympic Games, playing many of the sports and activities they watch, according to research from the Sporting Goods Manufacturers Association. There was a slight increase in participation for Olympic sports from ’07 to ’08 around the Beijing Games. A similar increase was seen from ’03 to ’04 around the Athens Games. A total of 16 fitness and exercise activities experienced a boost in participation from ‘08 to ’09 following Beijing. Listed below are the most popular Olympic sports in the U.S., from a participant perspective, based on core participation (SGMA).
|
MOST POPULAR OLYMPIC SPOTS IN THE U.S.
|
|||
|
RK
|
SPORT/ACTIVITY
|
CORE U.S. PARTICIPANTS (MILLIONS)
|
MINIMUM TIMES/YEAR
|
|
1
|
Bicycling (road/surface)
|
20.6
|
13
|
|
2
|
Basketball
|
16.7
|
26
|
|
3
|
Tennis
|
14.3
|
11
|
|
4
|
Outdoor soccer
|
6.4
|
26
|
|
5
|
Table tennis
|
5.6
|
13
|
|
6
|
Target shooting (rifle)
|
5.2
|
8
|
|
7
|
Court volleyball
|
3.9
|
13
|
|
8
|
Mountain biking
|
3.7
|
13
|
|
9
|
Horseback riding
|
2.5
|
13
|
|
10
|
Track & field
|
2.5
|
26
|
|
11
|
Badminton
|
2.4
|
13
|
|
12
|
Kayaking (recreational)
|
2.2
|
8
|
|
13
|
Gymnastics
|
1.8
|
50
|
|
14
|
Swimming
|
1.5
|
50
|
|
15
|
Sailing
|
1.3
|
8
|
|
16
|
Beach volleyball
|
1.3
|
13
|
|
17
|
Shooting (trap/skeet)
|
1.2
|
8
|
|
18
|
BMX cycling
|
1.2
|
13
|
|
19
|
Wrestling
|
1.1
|
26
|
|
20
|
Triathlon
|
1.0
|
2
|




